The latest single by Watford band The Ruse, Sevens is a catchy, fun, but not overly memorable song. What immediately stands out, is how beautifully produced the song is, superbly polished - a feature which is so often, and understandably, missing from new or lesser-known music. It's full to the brim with jazz and ska like elements, which may explain it's catchiness.
It's short and sweet, at an acceptable 2 minutes 26 seconds, yet somehow there seems to be far too much repetition. It's pleasant enough to listen to, it really is, but after few plays I don't feel compelled to listen once more. It feels as though I'm not really hearing anything new, both musically and lyrically. The band are clearly very good at what they do, and I am interested to see what else they are capable of, and how they progress. Everything that's needed for a good song, in theory, is there, yet somehow something is missing. That something that makes you want to press repeat.
Listen to Sevens here - https://soundcloud.com/the-ruse/sevens
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